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Practical guides to click fraud and paid traffic quality.

How to check your own Google Ads, Meta, Microsoft and TikTok traffic for bots, VPN clicks and repeat clickers, written by the team that builds Adjira.

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Same person clicking ads from different devices: how to spot it

How to spot the same person clicking ads from different devices and networks, which signals link visits, how to check your own data and how to review it fairly.

Oct 31, 20267 min read

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Latest posts

Meta Ads
Advantage+ bot traffic: how to check Meta placements and Audience Network
Worried about Advantage+ bot traffic? See why automated placements can bring low quality clicks, how to read placement breakdowns and which Meta controls help.
Oct 31, 20265 min read
VPN and proxies
Are VPN clicks fake? When a VPN click signals click fraud
Are VPN clicks fake? Usually not. See why real people use VPNs, which signal combinations point to click fraud, and how to decide whether to exclude a click.
Oct 31, 20266 min read
Meta Ads
Facebook ads clicks vs landing page views: why they differ and what to check
Facebook ads clicks vs landing page views: why the numbers differ, why no single normal ratio exists, how to set your own baseline and when the gap means bots.
Oct 31, 20266 min read
Google Ads
Google Ads invalid activity credit report: how invalid click refunds work
Read the Google Ads invalid activity credit report, see where invalid clicks show up, how credits for invalid clicks work and when to file a Click Quality Form.
Oct 31, 20266 min read
Buying guides
How to choose a click fraud tool: a fair checklist, including ClickCease alternatives
How to choose a click fraud tool: the questions on platforms, evidence, blocking, false positives and price to ask before picking ClickCease or an alternative.
Oct 31, 20267 min read
Google Ads
How to detect VPN clicks on Google Ads, step by step
How to detect VPN clicks on Google Ads: what Google filters, checks you can run yourself, when a VPN click matters and how to act without blocking real buyers.
Oct 31, 20268 min read
Meta Ads
Meta ads bot traffic: how to check your Facebook and Instagram clicks
How to check for Meta ads bot traffic on Facebook and Instagram: compare link clicks with landing page views, break down placements, review visits on your site.
Oct 31, 20267 min read
Microsoft Advertising
Microsoft Advertising click fraud: how to check your Bing ads traffic
Microsoft Advertising click fraud: how invalid clicks are handled, how to ask for a credit, what partner and audience traffic adds, and how to check it.
Oct 31, 20265 min read
Repeat clicks
Same device different IP ad fraud: what it means and how to check
Same device different IP ad fraud: why one device shows many IP addresses, when it points to VPN hopping or click farms, and how to check your paid visits.
Oct 31, 20267 min read
TikTok Ads
TikTok ads click fraud: how to spot bot traffic and fake clicks
TikTok ads click fraud explained: what TikTok says about invalid traffic, how to check placements and landing visits yourself, and how to act on fake clicks.
Oct 31, 20266 min read
TikTok Ads
TikTok Pangle invalid traffic: how to check placements and when to turn Pangle off
TikTok Pangle invalid traffic: what Pangle (now TikTok Ad Network) is, what TikTok says it filters, how to compare placements and when to turn Pangle off.
Oct 31, 20266 min read