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Solutions · E-commerce

Click fraud protection for e-commerce ad budgets.

Protect the ad budget behind your best-selling season. Shopping, catalog and prospecting campaigns draw heavy automated and repeat-click traffic. Watch suspicious spend per campaign and act before your peak weeks, not after.

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What you get

  • Estimated suspicious spend per platform and campaign
  • Visitor quality tied to the purchases and sign ups you define
  • Alerts when a campaign passes its suspicious traffic threshold
  • Reviewed exclusion lists where the platform supports them

The features that matter most here

Wasted ad spend per platform

Why it matters: Click volume says nothing about how much of the budget reached real people.

Adjira joins scored sessions with cost data from each connected ad account to estimate the spend on suspicious clicks, per platform and per campaign. The figure is always labeled as an estimate, so it is never confused with a refund or a verified saving.

  • Estimated suspicious spend on the overview dashboard
  • Breakdown by Google Ads, Meta, Microsoft and TikTok
  • Campaigns ranked by suspicious share
Wasted ad spend per platformExample data
PlatformSuspicious shareEst. suspicious spend
Google Ads14%$412
Microsoft Advertising22%$188
Meta Ads9%$96
TikTok Ads18%$73

Estimate: suspicious paid clicks multiplied by each account’s cost per click.

Visitor quality score

Why it matters: Not every low-value visit is fraud, and not every real visitor is valuable.

Alongside fraud risk, every session gets a visitor quality score from engagement and the valuable actions you define, such as a sign up or a purchase. Low quality and high risk are kept apart, so a weak campaign is not mistaken for an attack.

  • Quality bands from low to high
  • Valuable actions you choose per website
  • Baselines learned from your own traffic
Visitor quality scoreExample data
Normal paid visits in violet, suspicious visits in coral, over 14 days.

Campaign and platform comparison

Why it matters: Four dashboards, four definitions of a click.

Connect each ad account read-only and Adjira attributes sessions to platforms and campaigns from click identifiers. Compare traffic quality across networks in one view and spot the campaign where it drops.

  • Google Ads, Meta Ads, Microsoft Advertising and TikTok Ads
  • Campaign pages with risk, quality and spend side by side
  • Unusual changes flagged against each campaign’s baseline
See integrations
Campaign and platform comparisonExample data
  • Google Ads91 / 100
  • Microsoft Advertising88 / 100
  • Meta Ads84 / 100
  • TikTok Ads79 / 100

Questions

Is low quality traffic always click fraud?

No. Adjira keeps two scores apart: fraud risk says how likely a visit was not a genuine person, and visitor quality says how valuable a genuine visit was, based on the purchases and sign ups you define.

Does Adjira block shopping campaign traffic automatically?

No. Adjira starts in monitor mode. Protection rules can alert your team, queue a review or propose an exclusion, and a person confirms every exclusion before it is written to a platform that supports exclusion lists.

How is suspicious spend on my campaigns estimated?

Adjira multiplies the paid visits it scores as suspicious by the cost per click each connected ad account reports, per campaign and platform. It is always labeled as an estimate, not a saving or a refund.

Other solutions

Make every ad dollar count.

Install in minutes, connect your ad accounts read-only, and see your first scored sessions as soon as paid traffic lands.

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