Protection rules and reviewed exclusions
Why it matters: Manual review does not scale past a few campaigns.
Write rules as a condition and an action: alert the team, queue a review, or propose an exclusion. Test a rule against the last 7 days before switching it on. Exclusion lists for Google Ads are applied only after you grant write access and a person confirms each change; for Microsoft Advertising, Adjira prepares the reviewed list for you to paste.
- Three protection modes: monitor only, alert and review, provider actions
- Rules tested against past traffic first
- No change to an ad account without confirmation


