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Ad fraud detection software that explains every score.

Adjira watches paid visitors on your website after the click, scores each session for fraud risk and visitor quality, and turns the evidence into decisions about your ad spend.

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Traffic analysis in Adjira: sessions, suspicious sessions and suspicious share for the last 7 days, a suspicious share chart, and a breakdown by ad platform.
Example dataScreenshot from an example workspace.

Three things Adjira does on every paid visit.

  • Scores it

    Fraud risk and visitor quality, from over 100 signals checked against your own baselines.

  • Explains it

    Every score lists its signals, network checks and linked visits, so a person can review the evidence.

  • Acts on it

    Rules, alerts and reviewed exclusion lists, with the estimated spend at risk per platform.

Fraud risk scoring with evidence

Why it matters: A flag you cannot explain is a flag you cannot act on.

Every paid visit gets a fraud risk score built from over 100 signals in nine families: network, browser, automation, behavior, journey, visit history, ad click data, website baselines and clusters. Each score lists the signals behind it, labeled as detected, inferred or unknown.

  • Risk bands from normal to very high on every session
  • Correlated suspicious visits grouped into clusters
  • Mark sessions reviewed, add notes and export the evidence
The overview dashboard in Adjira: normal and suspicious traffic over time, and a traffic quality score for Google Ads, Meta Ads, Microsoft Advertising and TikTok Ads.
Example dataScreenshot from an example workspace.

Same person across devices and VPNs

Why it matters: Repeat clickers switch devices and networks so every click looks new.

Adjira links visits in your workspace that share a device, a browser or a home or office network. When the same device shows up from a different country or network operator, the session warns that the visitor is likely using a VPN and links to the other visit.

  • Same device, same browser and same network matches
  • A likely VPN warning with the place and network it came from
  • One click to every linked session
The Same person? panel on a session: other visits from the same device, browser or network, with a warning that the visitor is likely using a VPN.
Example dataScreenshot from an example workspace.

Wasted ad spend per platform

Why it matters: Click volume says nothing about how much of the budget reached real people.

Adjira joins scored sessions with cost data from each connected ad account to estimate the spend on suspicious clicks, per platform and per campaign. The figure is always labeled as an estimate, so it is never confused with a refund or a verified saving.

  • Estimated suspicious spend on the overview dashboard
  • Breakdown by Google Ads, Meta, Microsoft and TikTok
  • Campaigns ranked by suspicious share
Wasted ad spend per platformExample data
PlatformSuspicious shareEst. suspicious spend
Google Ads14%$412
Microsoft Advertising22%$188
Meta Ads9%$96
TikTok Ads18%$73

Estimate: suspicious paid clicks multiplied by each account’s cost per click.

Protection rules and reviewed exclusions

Why it matters: Manual review does not scale past a few campaigns.

Write rules as a condition and an action: alert the team, queue a review, or propose an exclusion. Test a rule against the last 7 days before switching it on. Exclusion lists for Google Ads are applied only after you grant write access and a person confirms each change; for Microsoft Advertising, Adjira prepares the reviewed list for you to paste.

  • Three protection modes: monitor only, alert and review, provider actions
  • Rules tested against past traffic first
  • No change to an ad account without confirmation
Protection rules in Adjira, each written as a condition and an action, some switched on and one switched off.
Example dataScreenshot from an example workspace.
signals checked on every paid visit
100+
signal families, from network to journey
9
ad platforms in one view
4
network checks on every visit
8

Works with the ad platforms you already buy on

Make every ad dollar count.

Install in minutes, connect your ad accounts read-only, and see your first scored sessions as soon as paid traffic lands.

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