How it works
How invalid traffic detection works, step by step.
From the first script tag to a confirmed exclusion list, here is what happens to every paid visit.
- 01
Install the tracker
Add your website and paste one script tag before the closing head tag, or load it through your tag manager. Select Verify installation to confirm the first event arrives. The tracker can wait for your consent banner.
Tracker consent guide - 02
Connect your ad accounts
Connect Google Ads, Meta Ads, Microsoft Advertising and TikTok Ads read-only. Adjira reads campaigns and cost, then ties each paid visit to its platform and campaign through click identifiers.
Supported platforms - 03
Detect invalid traffic
Each session is scored for fraud risk and visitor quality from over 100 signals, compared with your website’s own baselines, linked to other visits from the same person, and grouped into clusters when suspicious visits share a pattern.
Fraud detection features - 04
Protect your budget
Review the evidence, set protection rules and alerts, and send reviewed exclusion lists to the platforms that support them. Track the estimated spend at risk as it changes.
Protection rules
What gets checked on every paid visit
Network
VPN, datacenter, Tor, proxies, anonymizers, network operator and ASN.
Browser and device
Browser, operating system, screen, language and time zone.
Automation
Signs of headless browsers and scripted sessions.
Behavior
Engagement, timing and interaction patterns on the page.
Journey
Pages viewed, landing page and valuable actions reached.
History
Repeat visits and links to the same device, browser or network.
Signals are evidence, not verdicts. Each finding is labeled as detected, inferred or unknown.
How it works: questions and answers
How do I install the Adjira tracker?
Add your website in Adjira, then paste one script tag before the closing head tag, or load it through your tag manager. Select Verify installation to confirm that the first event arrives. Tracker consent guide
How long until I see data?
Once the script is installed and your ad accounts are connected read-only, scored sessions appear as soon as paid traffic lands on your site. Every plan starts with a free trial. See pricing
Will the tracker slow down my website?
The script tag is added with the async attribute, so the browser does not wait for it before it keeps loading your page. Adjira does not publish a page speed figure, so measure your own pages with and without it.
Is Adjira GDPR friendly, and does it respect consent?
The tracker can wait for your consent banner and follows the choice your site passes to it. The consent guide covers Google Consent Mode v2 and treating Global Privacy Control as a refusal. Visitor IP addresses are stored encrypted, and every customer is covered by a data processing agreement. Data processing agreement
Does Adjira change anything in my ad accounts?
No. Ad accounts connect read-only by default, and Adjira reads campaigns, ad groups and cost. Write access for exclusion lists is separate, optional and revocable, and a person confirms every change before it is written. Supported platforms
Make every ad dollar count.
Install in minutes, connect your ad accounts read-only, and see your first scored sessions as soon as paid traffic lands.