Click fraud protection for paid ads
Adjira checks every paid visit to your website for bots, click farms, repeat clickers and VPN or datacenter traffic, shows the evidence behind each flag, and estimates the spend at risk on Google Ads, Meta, Microsoft Advertising and TikTok.
Works with the ad platforms you already buy on
The problem
Every platform filters some invalid clicks, using only its own side of the click. What happens on your website after the click, and who the visitor really was, stays invisible to it. That is where wasted spend hides.
Scripts and headless browsers click ads, load one page and leave. In campaign reports they look like any other click.
The same person or device clicks again and again, sometimes from a phone, a laptop and a VPN, so each click looks new.
Visits routed through hosting networks or anonymizers hide where they come from, often with a browser time zone that does not match the IP.
How it works
Setup takes one script tag and a read-only connection to each ad account.
Add your website and paste one script tag, or load it through your tag manager. Connect Google Ads, Meta, Microsoft and TikTok read-only.
Every paid visit is scored for fraud risk and visitor quality, with the signals behind each score: network, device, behavior and journey.
Turn patterns into rules, alerts and reviewed exclusion lists, and track the estimated spend at risk per platform and campaign.
Features
A risk score for every paid visit, built from over 100 signals and explained signal by signal.
A separate quality score shows which real visitors engaged, so low quality is not mistaken for fraud.
Links visits from the same device, browser or network, even when the visitor switches devices or VPNs.
VPN, datacenter, Tor, proxy and anonymizer checks, plus browser and IP time zone mismatches.
Estimated spend on suspicious clicks per platform and campaign, always labeled as an estimate.
Condition and action rules in plain language, tested against the last 7 days before you switch them on.
Email and in-app alerts when traffic quality drops, plus scheduled reports and weekly summaries.
Owner, administrator, analyst and viewer roles, and a separate client workspace for every account you manage.
Ad fraud detection
The overview and traffic analysis break every paid visit down by platform, campaign, country, device and risk, so a spike of bad traffic stands out before it eats the week’s budget.
Same person across devices and VPNs
Adjira links visits that share a device, browser or home network, so repeat clickers cannot hide behind a new IP address. When the same device appears from a different country, the session says the visitor is likely using a VPN.
VPN and datacenter traffic detection
Each session lists its network checks: VPN, datacenter or hosting, Tor exit node, public and residential proxy, anonymizer, and whether the browser time zone matches the IP address. Network facts are shown as indicators, not verdicts.
Wasted ad spend
Adjira joins scored sessions with the cost data from each connected ad account, so you can see the estimated spend on suspicious clicks for every platform and campaign, and which campaign to look at first.
| Platform | Suspicious share | Est. suspicious spend |
|---|---|---|
| Google Ads | 14% | $412 |
| Microsoft Advertising | 22% | $188 |
| Meta Ads | 9% | $96 |
| TikTok Ads | 18% | $73 |
Estimate: suspicious paid clicks multiplied by each account’s cost per click.
Protection rules
Write a rule as a condition and an action: alert the team, queue a review, or propose an exclusion. Test it against the last 7 days first. Rules that would change an ad account always ask for confirmation.
Reports and alerts
Alerts reach the right people by email and in the app when suspicious traffic spikes or a tracker stops sending events. Scheduled reports and weekly digests keep stakeholders informed without another login.
By the numbers
Facts about the product itself. We do not publish customer counts or savings claims.
Security and privacy
Ad traffic data includes IP addresses and device details, so it is handled with care from the first event.
Every customer is covered by a data processing agreement, and every vendor is listed.
Encrypted at rest and shown masked by default.
Ad accounts connect read-only. Write access is separate, optional and revocable.
A data processing agreement, a public subprocessor list and a tracker consent guide.
FAQ
Plans that scale with your ad spend.
Start with a free trial, then choose a plan by websites, monitored clicks and team size.
Any paid click that is unlikely to come from a person with real interest: bots and automated browsers, click farms, competitors or the same visitor clicking again and again, and traffic routed through datacenters, VPNs or proxies to hide where it comes from. Adjira checks over 100 signals on every paid visit and labels each finding as detected, inferred or unknown. A risk score is evidence to review, not proof of fraud.
Google, Meta, Microsoft and TikTok each filter some invalid clicks, but only with their own view of the click. Adjira adds the view from your website: what the visitor did after landing, which device and network they used, whether the same person came back through another device or VPN, and how that compares across all four platforms in one place.
Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising and TikTok Ads. Connections are read-only by default. Exclusion lists can be pushed back to the platforms whose APIs support them, after you grant write access and confirm each change. See every integration
No. Adjira starts in monitor mode and never changes an ad account on its own. Protection rules can alert your team, queue a session for review, or propose an exclusion, and every exclusion is confirmed by a person before it is written to the ad platform.
Adjira multiplies the paid visits it scores as suspicious by the cost per click reported by each connected ad account, per campaign and per platform. It is labeled as an estimate everywhere it appears: it is not a verified saving, and it is not a refund from the ad platform.
A small script records page views and paid click landings: time, landing page, ad click identifiers, and coarse device and network details. IP addresses are encrypted at rest and shown masked by default. The tracker can wait for consent and follows the choice your site passes to it, with a guide for Google Consent Mode and Global Privacy Control. Customers are covered by a data processing agreement. Read the tracker consent guide
Add your website, paste one script tag or load it through your tag manager, and connect your ad accounts read-only. Sessions appear as soon as paid traffic lands. Every plan starts with a free trial; the pricing page shows the trial length and plan limits. Compare plans
Install in minutes, connect your ad accounts read-only, and see your first scored sessions as soon as paid traffic lands.
No credit card required14-day free trial
No credit card required14-day free trial